Pepsi Keeps Northview "On Stage"
August 30, 2010
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The Pepsi Refresh Project, a groundbreaking effort that funds ideas, big and small, that can refresh the world, announced that the Northview Knights Band and Guard received the most votes in June and is on track to be collectively awarded a $25,000 grant to keep the kids on stage, funding the band program, providing support for community appearances, purchasing music, supporting guest artist appearances, and purchasing computers for music instruction. In 2010, Pepsi is awarding more than $20 million to ideas that will move the world forward. Anyone can submit an idea at www.RefreshEverything.com and each month the public decides who wins.
Americans voted for July ideas from July 1 to July 31. With the ideas’ votes tallied, Pepsi is working with partners at Global Giving and GOOD to ensure that each idea qualifies to receive funding. Once approved, each idea will have the opportunity to be put into action.
“The Northview Knights Band and Guard, is a great example of an organization with its members hard at work to make something amazing happen,” said Bill Osborn, General Manager of Refreshment Services Pepsi in Terre Haute. “The band organized, sought out and received great community support. We look forward to seeing the results of their hard work in the future.”
Voters to http://www.refresheverything.com/keepthekidsonstage agreed that the idea from the Northview Knights Band and Guard was a compelling one. The band is a high school based program consisting of marching, concert, winter guard, indoor percussion and jazz. The band has won 11 state championships, and the grant will help to fund more than 50 performances for the school and the community.
The Pepsi Refresh Project is an evolution of the Refresh Everything initiative Pepsi launched in 2009, which showed the brand as a catalyst for optimism. In 2010, Pepsi is funding ideas that will move the world forward in six categories: Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods and Education. The Pepsi Refresh Project will feature significant social engagement around people and the power of ideas.
To implement the project, Pepsi has partnered with three organizations dedicated to making a positive difference in the world: GOOD, a leading platform for thought and action revolving around pushing the world forward; Global Giving, an online marketplace that connects people who have community and world-changing ideas with people who can support them; and Do Something, the largest non-profit teen charity.
“The generosity of Pepsi is going to allow us to keep our programs at the levels we are use to as well as add some very exciting clinicians and guest artists to our concerts and events. Being able to expose our students to a wider range of newly published music as well as rehearse and perform with top professional artists and choreographers is priceless. We are so thankful for all the faithful Northview supporters in the Wabash Valley and Alumni throughout the country who voted everyday on the Pepsi site and helped make this happen.”
The Pepsi Refresh Project can be found at www.RefreshEverything.com or find more information on Facebook at www.facebook.com/refresheverything and Twitter, @Pepsi or #pepsirefresh.
